Jeweler Marjan Sterk Amsterdam branding and website

Marjan Sterk maatwerk website - Rene Verkaart)

Marjan Sterk Fine Art Jewellery from Amsterdam has been one of the most important antique dealers in the Netherlands for many years. The collection includes jewelry from around 1800 to around 1980 and covers many style periods. Design agency Stoere Binken Design, with respect for the tradition, brought their identity, custom website, and webshop to the 21st century. Web design Limburg meets Amsterdam.

Creative Director

Elegant redesign

The rebranding of the Amsterdam based Marjan Sterk Fine Art Jewellery starts with the logo, the jewel of the brand identity. An elegant, classic and high-quality logo now adorns the new identity. The classic lines and typeface testify to respect for the history of jewelry and the designers.

Handmade stylish logo with character

A jeweler like Marjan Sterk deserves a handmade logo. In our sketching phase for the new branding, we tried out many design variants to see what the right tone is for the new brand identity, brand positioning, and custom website.

Marjan Sterk logo schetsen - Rene Verkaart

The collection includes jewelry from around 1800 to around 1980 and covers many style periods: from Empire, Art Nouveau, Art Deco, and Retro from the 40s to the style of the 80s. Our new logo must match this. It must feel like it has been around for a hundred years and can play in the same league. A classic and stylish character turned out to be the right choice.


Refined web design with a fragile and elegant character

The new custom website has an elegant, fragile and open character with refined details and UI animations. The subtle lines support the storytelling. They serve as visual guidelines that take the visitor on a journey through the jewelry collection and the information.

The webshop is very user-friendly, logically structured and extremely effective. The collection is divided into well-arranged groups and with a maximum of 2 clicks, you are at the product information. There you can quickly request information if you are interested in purchasing a piece of jewelry.


Responsive web design and webshop

The Marjan Sterk Fine Art Jewellery custom website is fully responsive and works on all devices and in all formats. The website runs on WordPress CMS. The webshop on WooCommerce.

René is a very pleasant person to work with

I have experienced René as a very pleasant person to work with. He is a great designer, uses a very professional approach, listens carefully and maintains intensive contact with the customer. All this made it possible to deliver a top result with Stoere Binken Design. The new design of the website and stationary of Marjan Sterk has become fantastic. I can highly recommend anyone to work with Stoere Binken Design.

Elroy van Ouwerkerk -
Marjan Sterk Fine Art Jewellery