Morpak Industrial Packaging branding

Morpak banner - Rene Verkaart)

Morpak has been providing high-quality industrial packaging solutions for almost 40 years. They are specialists in packaging, services, and logistics. Stoere Binken Design created the complete rebranding, from the logo to the fleet vehicles and custom WordPress website. A clean, masculine corporate identity with muscles and guts. A project for a very nice customer that we have enjoyed working on.

Creative Director
Logo redesign - Rene Verkaart)

Morpak BV is a family business with 40 years of experience

Morpak is specialized in making wooden crates, crates and special pallets for machines and industrial products. Their professionals can work for customers both in their own production plant and on location. With almost forty years of experience, 40 employees and 10,000 square meters of production facility and office space, Morpak can surely call itself a packaging specialist.

Responsive WordPress website - Rene Verkaart)

Damn, that's cool!

We have commissioned Stoere Binken to develop and shape Morpak’s new identity, which has led to a bad-ass identity. The new brand identity, the new graphic design, the new website and the design of the social media channels contribute to the further development of our strategy.

Dimitri Romeijnders -
Owner Morpak BV
morpak visitekaart - Rene Verkaart)

Vehicles are mobile business cards

The Morpak fleet vehicles can be seen on the road every day. The most motivated employees are behind the wheel. They bring and collect Morpak’s products and transport them throughout Europe. We are convinced that Morpak’s vehicles are, apart from their responsive website, one of the most visible and tangible brand expressions.
If you see one of the Morpak vehicles on the road, give the driver a thumbs up. They do their work with passion and extreme precision. Respect!

morpak fleet - Rene Verkaart


Copyright interior photos in the gallery below Prolight Weert.

More vehicles

A design system ensures brand consistency

A ‘design system’ is a collection of reusable corporate identity components, summarized, and clearly documented. This enables those involved to create different and uniform brand expressions, independently of each other.
At Stoere Binken Design we always develop an internal design system because we think brand management is important. With this we document the DNA of your company, we ensure that new brand expressions meet the brand design guidelines and we can work more efficiently.

Below you can see an excerpt from the ‘Webdesign’ section from the Morpak website design system.

Morpak design system - Rene Verkaart)

Custom logo font Accelerator Roman

The logo font used is CFF Accelerator from creative director René Verkaart. Under his alias Characters Font Foundry, he designs custom font solutions for companies and designers around the globe.

CFF Accelerator Roman

CFF Accelerator has always been exclusively an italic font, but we have made a special Roman (upright) version for the Morpak corporate identity. We have completely revised the font, glyph by glyph, and expanded the font family with a Roman version that is now also officially available through Characters Font Foundry.

Custom type

Do you also want a masculine Brand Identity?

Stoere Binken Design specializes in immersive brand identities and custom responsive WordPress websites. With experience since 1995, we know your market and target group very well. Contact us to discuss the possibilities together.