Smartified Heerlen branding

Smartified Heerlen banner - Rene Verkaart)

Stoere Binken Design wins the pitch that has been commissioned by the municipality of Heerlen under five agencies in the Limburg region. The assignment: Create an economic proposition and future vision of Heerlen Smart Services City 2025. Stoere Binken Design wins with the “Smartified” concept and is allowed to develop the custom website, the entrepreneurial platform, and the marketing campaign.

Creative Director

Get Smartified

The Smartified concept developed by Stoere Binken Design is the basis for this project. Smartified organization may carry the Smart Services Quality Mark and use the services of the Smart Services Office. They get access to the SmartBox, the Smartified Quality Mark, and special events. They also enjoy communication support, subsidy advice, support in attracting venture capital, access to young talent, connection with knowledge institutions and connection with the Brightlands Smart Services Campus as a living lab.

Collaboration with strong partners

Stoere Binken Design involved Nicoline Wisse Smit in the pitch. We cleverly linked her strategic and conceptual thinking with our Smartified concept, brand design, and storytelling. Together we managed to convince the municipality of Heerlen to involve the market stakeholders in positioning Heerlen through Smartified Certification. The municipality of Heerlen hereby proves not only to be the city of possibilities. It also underlines that, in everything it does, thinking in terms of opportunities and utilization of opportunities is at the basis. In the implementation of the concept, partner Betawerk was responsible for programming.


Branding

Heerlen makes you Smartified

‘Heerlen Smart Services City’ is the working name under which the municipality of Heerlen positions the region as the city of smart services. A city that is a leader in the creation of new services through the smart use of data and technology.
The Smart Services Office and the Smartified portal we have developed must make a major contribution to Heerlen’s image as a city of smart services. The office is a service-oriented point of contact for interested parties in the region. In addition, the office connects and reinforces existing smart services organizations through Smartified certification.

Join to get Smartified

The following three pillars form the core of Smartified and are accessible to affiliated companies:

1 – Research & Labs

The Brightlands Smart Services Campus accommodates organizations that are active in the field of data sciences, services design, and social impact. The campus is the physical heart of Heerlen Smart Services City. With traditionally established organizations in the region such as APG and CBS, knowledge institutes and laboratories, the campus is a testing ground in the field of smart services.

2 – Strategic Locations

In the midst of the ELA triangle (Eindhoven-Liège-Aachen), Heerlen’s knowledge and expertise in the field of smart services stand out. Business buildings can be found at various locations in and around Heerlen that contribute to Heerlen as the center of expertise in the field of smart services.

3 – Funding: Grow Your Business

Keen to invest in smart services? Or looking for funding? Smartified connects investors and organizations with smart ideas and offers subsidy support. Smartified makes your business grow.


Websites

Launch event with alderman Martin de Beer

Smartified was officially launched during the ‘3 Digital Days’ event. Alderman Martin de Beer responsible for the project personally presented it to a full audience of smart interested people.
The 3 Digital Days take place successively in Heerlen, Hasselt, and Aachen and are organized by the municipality of Heerlen and the Brightlands Smart Services Campus, in collaboration with the Corda Campus in Hasselt, LSU (Limburg Startup) and City of Aachen.

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Do you also want a smart positioning for your company?

Stoere Binken Design specializes in smart concepts and strategic positioning. The positioning that we develop must make your company successful. Make an appointment without obligation to discuss the possibilities together.